GriefSick
Brand design for a new Substack newsletter exploring chronic illness grief.
SERVICES
Visual identity | Illustration
GriefSick is a groundbreaking new Substack newsletter to ‘explore and bear witness to chronic illness grief, a painful and common experience that lacks infrastructure, language, awareness and a place in culture’ by Emily Bazalgette.
The brand identity uses paintings and artwork as backgrounds with a bold sticker logo device to place on top. Painting and creating is a way for people with chronic illnesses to connect with the outside world, and express different states and emotions. In the future, GriefSick will commission spoonie artists to contribute.
Laura and I worked with Emily across the brand, strategy and launch as part of our new Lift Off offer: a creative cocoon to birth big, beautiful ideas the world needs. Intentionally slow and considered, meetings in the forest and herbal tea blends made by Laura.
