Visual identity for community-builder and facilitator inspired by nature
Stella McKenna is a community builder, facilitator and curator, and a founding fellow of the Bio Leadership Project – an ecosystem of people and projects transforming leadership by working with nature.
With nature as her closest ally, this needed to shine through the identity and build on the brand positioning and personality work by Sam Crosby. We selected beautiful images of natural patterns created by water, trees and the sky. We matched these with a nature inspired colour palette and hints of delicate plant illustrations.
Check out Stella’s work here.
Fran Cook
Brand design
